Wednesday, January 10, 2024

The Jingle and Magic with U.S Potatoes Festive Extravaganza

The Jingle U.S Potatoes All The Way Christmas Workshop, a unique culinary event celebrating the versatility and flavor of U.S. potatoes, took invited guests and influencers on an immersive journey through the world of potatoes. Hosted at FunFun EventSpace, the event featuring a variety of activities, cooking demonstration and interactive workshops.


The event kicked off with guests arriving to a vibrant product showcase. They were presented with a Potato Christmas Garden displaying an array of U.S. fresh potato varieties such as Russet, Red and Purple along with different cuts of frozen U.S potatoes as well as instant U.S. mashed potatoes mixes.


The fun-filled event feature various activities and games the product showcase with successful participants receiving special prizes and free gifts, adding an element of friendly games and engagement.

Shortly afterwards, the emcee warmly welcomed gusts to the main event, setting the stage for an exciting day. Mr. Eddie Saw, who is the Country Representative of Potatoes USA, delivered an enlightening speech about the journey and significance of U.S. potatoes.


Renowned Chef ZieXie then captivated the audience by demonstrating how to prepare Baked U.S. Potatoes with Cheese, followed by a hands-on cooking workshop with her creation of “Twinkle U.S Potatoes Stars”, a delightful potato dish using U.S. Russet potatoes.



Here the recipe for Baked U.S. Potatoes with Cheese:

We have an hand-on workshop to prepare the "Twinkle U.S Potatoes Stars” with the following recipe. You may try out yourself at home.


The celebration continued with Chef Taufiq Halim leading a potato craving workshop, teaching guests to crave two festive figurines from U.S. Russet and Purple potatoes.



Following this delightful celebration of the versatility of potatoes, Chef ZieZie presented certificates of attendance to gests. This was followed by a group photo session, capturing the day’s memorable moments. Following a sumptuous lunch, the excitement peaked with the announcement of the social media contest winners. A total of ten lucky guests received special prizes for their efforts and participation.

The Jingle U.S. Potatoes All The Way Christmas Workshop was a celebration of U.S. potatoes, highlighting their nutritional benefits and culinary versatility. It was a day filled with learning, enjoyment, and delicious potato-based treats, leaving guest with a deeper appreciation for this humble yet versatile vegetable.

Thursday, October 12, 2023

9 in 10 Malaysians Choose Shopee for Safe Online Shopping ?

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the results of #ShopSafeWithShopee survey that found 9 in 10 Malaysians prefer Shopee for safe online shopping. The survey also found that 8 in 10 Malaysians feel that Shopee provides the best scam support when shopping online.


Factors Influencing Buyers’ Decisions

When selecting a platform for online shopping, the top factor that influences Malaysian buyers is their ability to have safe shopping transactions, such as secure payment methods, clear return and money back policies, authentic/verified products, and great customer service resolutions.

This is especially true for shoppers aged 35 to 49 years old, whereas younger shoppers aged 18 to 34 years old place greater emphasis on the popularity of the platform (assuming if more people use it, it's safe) and the wide assortment of products available.

#ShopSafeWithShopee survey was conducted among 1,000 Malaysian shoppers aged 18 and above. It found that the features that give shoppers the most peace of mind on Shopee are: 
  • Platform features that allow customers to verify sellers, such as 4-to-5 star store ratings, live demos on Shopee live stream, and seller chat functions (34%)
  • Shopee Mall features, such as genuine premium brands, money-back guarantees, and the Authentic Deals Circle (33%)
  • Shopee Guarantee, which releases money to sellers only when the customer confirms receipt of goods (29%)
“We are committed to providing our shoppers with a safe and secure online shopping experience,” said Kenneth Soh, Head of Marketing at Shopee Malaysia. “We have a number of initiatives in place to protect our shoppers, including Shopee Guarantee, Shopee Mall, and our dedicated scam support team. We remain committed to building a safe and secure environment for our users for an enjoyable shopping experience.”

Shoppers’ Awareness Levels about Scams

80% of shoppers consider themselves ‘sufficiently knowledgeable’ to ‘very knowledgeable’ about online shopping scams, whereas 20% have encountered situations involving counterfeit purchases, contact from suspicious sellers, or susceptibility to scams. 50% of respondents are worried about data breach (account stolen/hacked, stolen bank details), and 20% are concerned by fake sellers/counterfeit goods.

The survey also found that 30% of survey respondents have been a victim of an online scam in the last year. However, 70% said they were very lucky to avoid being scammed. The majority of those who were scammed were shopping for home and living products, followed by fashion and lifestyle items, and electronics. Both males and females across all age groups were equally susceptible to being a victim – scammers do not discriminate.

Of those who fell victim to scams, 38% reported it to Shopee Chat’s Live Agents to seek timely support. An equal number of respondents also reported to the relevant authorities, namely, the CCID via the Scam Response Center or Infoline, PDRM via SEMAKMULE, and to the National Scam Response Center hotline. 10% posted the experience on social media to inform the public, and 20% do not report these incidences.

How Malaysians Choose Trusted Sellers Online

In addition to the safety features offered by the platform itself, Malaysians also rely on social proof and other buyer endorsements when choosing a seller to buy from online. According to the survey, 7 in 10 respondents said that other buyer endorsements matter, with 33% looking at testimonials and reviews, 24% looking at store ratings, 12% looking at the number of loyal followers of the store, and 4% looking at top sales for the keywords searched.

The remaining buyers surveyed also check seller chat performance, cancellation rates and seller verification such as Shopee Mall, Preferred and Preferred+ tags to pick sellers to buy from

This data suggests that Malaysians value the opinions of other buyers when making online purchases. They are also likely to choose sellers who have been verified by Shopee or who have a good track record of customer service. Social proof matters especially for buyers of Automotive, FMCG, Toys, Kids and Babies, Groceries and Pets, and Home and Living items.

Tuesday, August 22, 2023

Trend-Setting Crunchy Adventure in The All-New KitKat® Salted Caramel Cookies!

Nestlé’s KitKat® unveils its latest, limited-edition KitKat® Salted Caramel Cookies, a fusion of flavours and unexpected texture to take consumers on a new multi-sensorial chocolatey indulgence journey. Featuring a delightful combination of KitKat®’s rich milk chocolate, signature crispy wafer and deliciously crisp caramelised cookie bits, this new variant is indeed the most anticipated treat coming from KitKat® in Malaysia this year.


Food trends around the world have significantly evolved over the years, as consumers continuously look for refreshing ways to enjoy this fulfilling pleasure in life. Zooming into the confectionery space, consumers had shown their affection particularly for cookies and the caramel flavor, amongst others - as they both clinched the Top 10 spots of the most desired flavors in Asia Pacific.

Also, according to studies conducted within Asia Pacific, 70% of consumers were seeking new and exciting chocolates whilst more than 60% desired chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers’ key motivations, crunchy textures took the top spot as the most desired experience.


According to Carlota Casellas, Business Executive Officer of Nestlé Confectionery, “In creating our new KitKat® variant, we took inspiration from the latest market insights and trends, especially from the Generation Zs, who are the most forthcoming in expressing their aspirations for unique food experiences. KitKat® has reinvented our chocolatey fingers, combining cookies with salted caramel together with our signature crispy wafer to create this sensational new limited-edition flavour!”


Two skillful dessert artists from JUNANDUS demonstrated the versatility of the KitKat® Salted Caramel Cookies through a dessert decoration workshop at the launch event staged at the IOI City Mall in Putrajaya. Jun Chong of JUNANDUS said, “Indeed, everyone can indulge in a KitKat® experience on its own or be truly creative about it; and that is the best way to enjoy a break – to have a great chocolatey treat while having some fun at the same time!”


“Just like our catchphrase “Have a Break, Have a KitKat®, we want all Malaysians to take their well-deserved break and there is no better way to do that than by indulging in the new KitKat® Salted Caramel Cookies – a perfect me-time break partner. The added texture of crunchiness from the cookie bits enrobed in a smooth milk chocolatey coating will surely uplift the experience of every chocolate lover instantly,” said Carlota.

In conjunction with the rollout of the KitKat® Salted Caramel Cookies, a 5-day consumer roadshow will be held at IOI City Mall in Putrajaya from 9 to 13 August 2023. KitKat® Salted Caramel Cookies comes in two product offerings – the 4-Finger single-pack and the Multipack containing five pieces of 2-Finger packs.


For more information, please visit:

Tuesday, July 11, 2023

The Search For Guardian’s ‘The Face Of Healthy Beauty’ Is Back!

Guardian Malaysia has brought back its popular nationwide contest to search for The Face of Healthy Beauty (TFHB).


Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd said:
“Our first search for Guardian’s The Face of Healthy Beauty in 2019 was such a spectacular success in that we managed to find so many outstanding women in Malaysia that epitomize our vision of a healthy beauty. Unfortunately, due to the pandemic we had to postpone doing another event until this year and we are very excited about it.


“The search for Guardian’s The Face of Healthy Beauty is NOT a beauty contest. This campaign celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty. The Healthy Beauty is an individual who is positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring with a confidence built from feeling good about themselves holistically. They also want to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling.”

Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors. Teo explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.


“We found out that our customers believe that true beauty comes from a healthy physical and mental state of being. And this trend has also made Guardian evolve from being a health and beauty store into a brand with a mission to inspire our customers to live a healthy and beautiful life. To achieve this mission, our sales staff have been trained to be beauty and health care advisors, while our stores continue to offer the latest and most innovative health and beauty products from around the world at the best value to our customers,” Teo added.


The Four (4) winners from the Grand Final will each receive:
  • One (1) year contract with Guardian
  • Feature on Guardian’s Catalogue Cover Page & Other sales materials
  • RM10,000 Cash and RM10,000 worth of Vouchers
  • Products from participating sponsors and
  • RM5,000 worth of Guardian Bath Care products to a charity organisation of the winner's choice
This contest is open to all Malaysians aged 18 years and above with entries to be submitted online from 26 June 2023 until 6 August 2023 at https://theface.guardian.com.my or click on the QR code on all Guardian social media platforms and at Guardian stores. Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves.

One hundred and twenty (120) shortlisted participants will be selected to attend the semi-finals at.
  • Gurney Plaza, Penang (26-27 August 2023),
  • MyTOWN Shopping Centre, Kuala Lumpur (2-3 September 2023),
  • Paradigm Mall, Johor Bahru (9-10 September 2023) and
  • Vivacity Mall, Kuching Sarawak (16-17 September 2023).
Five semi-finalists from each region will attend the Grand Finals in Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023. Guardian customers can also vote, from 18 September – 8 October 2023 on the microsite, for their favorite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 40% of the total scores at the Grand Finals.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

Thursday, July 6, 2023

Coach Debuts World's First “Coach Airways” Retail Concept Store at Freeport A'Famosa Outlet, Malacca

Freeport A’Famosa Outlet is proud to unveil the world's first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft.

The ambitious project, which began in April 2021, saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023. With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during the late 1960s. Today, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft.


YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said, “Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state's dedication to enhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca 2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans”.


Datuk Julian Lau, Director of Freeport A’Famosa Outlet said, “This project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo into an exclusive one-of-a-kind retail destination by Coach”.


“Since the opening of Freeport A’Famosa, we have always strived to create various innovative experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger and lounge cabins whilst browsing the collections from Coach,” he added.

Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as the Boeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. The spacious layout of the plane allows for a comfortable and memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance were emphasized.

An entry pass resembling an air ticket will be given to customers upon entering the store to emulate an air travel experience right from the entrance via an air bridge. Customers will be able to explore the interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags and travel accessories— inspired by the next generation’s expressive approach to fashion.

Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, a passport leather case, a wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.


Campbell O’Shea, General Manager, Tapestry Southeast Asia & Oceania said, “The opening of Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting moment for Coach as we continue to push innovation and create a space where customers can explore and interact. We are looking forward to bringing our customers this experiential retail pop-up at Freeport A'Famosa Outlet, a popular shopping destination in Malacca”.

Also present at the event was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia, who congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of surpassing the world standards.


The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history and innovation converge to provide an unforgettable retail experience.


Coach Airways at Freeport A'Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambience of the transformed aircraft. Coach Airways is poised to become a global attraction which enchants guests with its fusion of retail and aviation, where imagination takes flight.